How well your company responds to customer service inquiries can make all the difference in keeping customers happy and coming back for more. Immediately respond to customer service requests. With the right social media scheduling tool, your team can create meaningful content in advance, and schedule content to automatically post to your key platforms.
That’s why using a social media scheduling tool is a game-changer for busy marketing teams. Use a social media scheduling tool.Īny social media manager or content creator can tell you how time-consuming social media can be, especially when posting on the fly. This saves you and your team precious time and allows you to engage with leads who are more likely to become paying customers. With lead scoring, key attributes of leads will generate numerical values making it easier for you and your team to prioritize working with leads who are most likely to buy from your business. Implement a lead scoring system.ĭoes your team have a process for determining which leads are more viable? If not, you may want to consider implementing lead scoring.
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This reduces the manual work done by your team, and improves relationships with your contacts and customers. To automate your customer information, you can use a CRM as a centralized database, and sync contact data between apps to automatically make updates as soon as anything changes on a customer account. Is your customer data hidden across various messy spreadsheets? Is it hard for your team to decipher a contact’s status, or when the last interaction with them was? If so, your business could benefit from customer database automation. Upload contact data to a CRM for a centralized database. The faster team members can get up and running, the greater the impact they can have on your business. As your company grows, having SOPs on hand makes it so much easier to onboard new team members and delegate tasks to others.
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SOPs are detailed instructions that outline how to complete processes within your business. How many processes within your business are documented? Whether you’re a solopreneur or lead a small team, having standard operating procedures (SOPs) is critical for a healthy business. Create standard operating procedures (SOPs). However, if you haven't picked an emailing tool yet, pick an option with enough automation functionalities to meet the needs of your business. Segmenting groups based on data and automatically sending the right email to each groupĪ good way to get started with email marketing automation is to have a look at the automation capabilities that your email marketing platform already has and think about how you can use them to execute your strategy.Īll popular email marketing tools have built-in automation functionality.A/B testing content and automatically send the best performing version of the content.Delivering content or requested information after filling out a form.Email drip workflows that send content at set intervals.Triggering emails based on actions, such as webinar sign-up confirmations or abandoned basket notifications.It's not only one of the most popular types of automation, it's one of the most accessible, too. When you think of automation, email marketing automation might come to mind first.
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